Open SellerTower

User guide

Glossary

Every term the guide uses, in one place.

One plain-English sentence per term, grouped the way the app is.

The account#

Term	Meaning
Business	Your whole SellerTower account — one company, one owner, one plan, one currency, holding all your stores.
Store	One shop under your business, with its own stock, orders and settings.
Administrator	The account owner — the person who signed up, who can manage billing and everything else. There is exactly one.
Staff	A person you invite to work in the back office or at the till, holding a role and optionally limited to certain stores.
Role	A named bundle of permissions; five ship built-in and higher plans let you author your own.
Permission	A single allowed action (view, create, edit…) that a role grants; the server checks every call.
Back office	This app — the workspace where you run the shop.

The catalogue and stock#

Term	Meaning
Product	An item in your catalogue, with SKU, barcode, price, tax settings and optional variants. Business-wide — every store shares it.
Variant	One sellable version of a product — a size, a colour — with its own codes and stock.
Category	A grouping you file products under; a product can sit in several.
Inventory	The stock record of one product in one store — how many you have, in which batches.
Batch	A dated parcel of stock (this morning's delivery) with its own number and optional expiry, sold soonest-expiring-first.
Quarantine	Stock held out of sale — most often goods off a return — until you decide its fate.
Low stock	A product whose remaining quantity has fallen to its own warning threshold (settable per product; 0 = never warn).
SKU	Your own 6-digit code for a product; barcode is its 13-digit scannable identifier.

Selling#

Term	Meaning
Order	One sale — items, prices, payment and fulfilment, moving through server-enforced statuses.
Fulfilment	How the goods reach the customer — in store, pickup, takeaway, delivery or dine-in, each with its own steps.
Pro-forma invoice	A quote — its own `PRO-` number, not a tax document, and it changes with its order.
Issued invoice	The final tax invoice, minted once at payment; it never changes — a correction supersedes it with a new document.
Discount	A price rule — automatic or coupon — the server applies identically on every channel.
Customer	One record per shopper, business-wide, with contact details and their history.
Payment	One recorded payment on an order — amount, method, reference, who recorded it — kept as its own row, never edited or deleted.
Partially paid	An order whose recorded payments cover part of its total; the status is written by the payments, not picked.
Void / Reversal	Undoing a payment recorded by mistake: a reversal row is added beside it, both stay visible, and the reason is kept.
Refund due	The pill on an order paid more than its total; it cannot complete until a payment is voided or the excess refunded.
Deposit	What a pre-order or customized order asks for up front — worked out from its lines, or set by hand; zero means none.
Tender	A payment method as the reports count it: completed sales only, a split payment under each method it used.
Payment link	A link on an invoice or order the customer opens online; it carries its own access token.

Money coming back#

Term	Meaning
Return	Goods coming back: valued by the server, each item restocked, quarantined or written off.
Refund	The money going back — cash, card, store credit, points or an adjustment, never more than was paid.
Store credit	A refund kept as a one-time slip the customer spends on a later order.
Disposition	What happens to a returned item's goods: restock, quarantine, or do not restock.

The subscription#

Term	Meaning
Plan / Tier	Your subscription level, deciding your allotments and which features are on.
Allotment	What your plan's base price already includes (stores, staff seats) — a starting point, not a ceiling.
Seat / Add-on	An extra store or staff place beyond the allotment, billed monthly on paid plans.
Order allowance	The Free plan's monthly order cap; paid plans are uncapped.
Entitlement	A feature your plan includes — checked by the server on every relevant call, alongside permissions.

Core concepts · Metric definitions · Permissions reference